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Getting your explainer video on a budget

6th March | No Comments

While creating an explainer video has its benefits, it can be quite a stiff investissement for some bootstrapped startups or micropreneurs, and having a video produced by professional studios may not always be an option. So today we wanted to share a few links and resources for those looking to get their own “startup video” on a shoestring budget.

#1 How to Create Your Own Promo Video for Under $100 (Article)

Here’s a great article published by and written by Andrew Follett (founder at Demo Duck and Video Brewery that we interviewed on in the past. Andrew gives a few insider tips on how to create an explainer video with a budget of $100 or less.

Link:  How to Create Your Own Promo Video for Under $100

#2 How to Create an Awesome Demo Video for Your Business (Online DIY Course)

To help startups tell their stories in a unique and fun way Miguel (founder at Grumo Media that we also interviewed on in the past) produced a concise and easy to follow online video tutorial course that will help you learn anything you need to know in order to produce great DYI explainer video. The course is broken down in several chapters (script writing, storyboarding, illustration, animation, editing, promoting, etc...) and already had its fair share of success!

Now Miguel is back at it again and just released a new course to achieve similar results using only Keynote. That’s right KEYNOTE, that $20 piece of software! He basically recreated his popular PadMapper video entirely in Keynote and looks 90% the same.

And because Miguel is an awesome dude he is giving away a 50% discount to all our readers! Simply use the coupon codes: GRUM0150 for the first course (After Effects) and GRUMO99 for the second course (Keynote). Yay!

Link: How to Create an Awesome Demo Video for Your Business (After Effects)
Link: How to create an awesome demo video in Keynote (Keynote)

#3 Create an explainer with Powtoon (DIY animation Tool)

Another option, if you decide to go the DIY path, is to look at the promising Do-It-Yourself animated presentation tool Powtoon. The platform lets you drag-and-drop objects onto slides, choose the animation and duration, then add text and a soundtrack. Think of it as a Powerpoint/Keynote for animations. The platform very intuitive and easy to use and definitely does a decent job at helping you create simple but effective explainer videos.


#4 Use video pre-made template (DIY Tool)

Another option is to look for explainer templates in marketplace such as The idea is to find a template that is as close as possible to what you need so that it requires minimal customization. Definitely not as flexible as the other options, but certainly one of the fastest way to have something that looks decent, as long as you’re willing to fit your script/idea into an pre-formatted template. Here are a few examples for your inspiration.


#5 Find a studio/freelancer

Finally, you can try to find and hire a studio or freelancer willing to work within your budget specifications. Keep in mind that a good video/animation requires a lot of effort, time and creativity and most studios/freelancers charge typically anywhere from $3,000 to $10,000 and up. While we don’t recommend doing anything with someone charging under $1000, there are a few places you can look for agencies/freelancers specializing on creating explainer and startup videos:

We hope these links and resources will be helpful for anyone trying to get an explainer with a limited budget. And of course, if you need inspiration for your startup video, we have a pretty solid collection that may come handy to you!

About the author

Sebastien Lhomme is the co-founder of thinkmojo, a creative agency helping cool startups explaining their products and services with neat, engaging videos. You can find him on Twitter (@slhomme).

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