Startup Videos Round-Up #5
Each week or so, we’ll try to cover what’s happening in the exciting and inspiring world of startup videos. We’ll share what we read, watched, found, liked, and hopefully you’ll enjoy it.
Explainer videos go mainstream: IKEA launches its new clutter-free TV the startup style (Ikea.com)
IKEA introduces UPPLEVA, a completely new range that integrates smart TV and sound system with furniture. And they introduce it in a cool quirky video startup style!
Startup videos are getting hot in Hollywood (startupfounder.info)
As “Silicon Beach” startups DollorShaveClub and Snazzy Room break youtube records, Jason Agcaoili makes the point that L.A.-based startups can leverage Hollywood’s traditional creativity differentiate themselves. Meanwhile Heroes actor Greg Grunberg parodies DollarShaveClub video
It’s here, After Effects CS6 has finally surfaced (motionworks.com.au)
John Dickinson from MotionWorks shows you where to find the key new features and how to make the most of them in this cool 14 minute tutorial.
New reel demo from our friends at Loose Keys (loosekeys.com)
Explainer Videos: Your Digital Handshake (VeracityColab.com)
Charlie Matz, CEO at VeracityColab, writes a nice piece on how explainer videos are the answer to today’s “How do we meet new people and tell our story” question.
Voiceover in Explainers (blinktower.com)
Well crafted videos aren’t only about the visuals. BlinkTower gets into what’s the key to a good voiceover?
Anatomy of a startup video (Bugherd.com)
The team at Bugherd shares all the steps that were necessary to make their great explainer video designed by Tinyloud. If you ever wondered about what are the steps involved in making a good explainer video, check out their great blog post introduction.