Consumers are cheap sometimes. Well, that's not fair. Everyone's trying to save money these day--even on gifts. So people end up buying smaller gifts because they can't afford the big-ticket items--at least, not alone. Meanwhile, you, the retailer, are drowning in handles, hashtags, retweets and all the rest trying to reach more consumers through social media so you can sell enough of those smaller items to make up for the bigger ones they're not buying. Our challenge: To show you how the Gifts Project's plugin helps consumers to band together and turn all those tiny gifts into bigger gifts, while it allows you to add a social layer to your site, helping you to reach all of those consumers' friends and sell more big-ticket items.