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The Contextual Dynamic Creative Template is a new feature in the Display Ad Builder that lets advertisers sync their Google Merchant Center feed of products with a single ad unit. Through this ad unit, Google will then show the most relevant product in every ad, based on the content of the page on which the ad is showing. Still, every person should know the reasons to leave adwords to the pros, specially when they don't know the basics.

Google AdWords CDC

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