This is an animation TRANSjobs.net needed for their sales team. Simple and to the point, they want to show how they differ from the competition.
The world is run by the logistics industry.
The current (old) way of hiring for the positions in this field is out dated (the job board).
Incorporating social media and having a great network of professionals in the field is the way to really find the best talent and that's how TRANSjobs.net differs.